Department Stores Essay example - 1110 Words

Case one Macy’s Department Store Repositioning Jingjing Li BUS 2275 Business Strategy and Simulation–Section 050 Instructor: Anish Bania Due Date: Jan 16, 2013 Table of Contents Executive Summary 2 Statement of the problem/opportunity/and objectives 2 Analysis of the situation 2 External and internal 2 Porter’s five –forces model 3 1. The threat of new entrants. 3 2. The bargaining power of buyers. 3 3. The bargaining power of suppliers. 4 4. The threat of substitute products and services. 4 5. The intensity of the rivalry among competitors in an industry 4 Unique and a sustainable competitive advantage 4 Identification and evaluation of alternatives 5 Macy’s Future 5 Executive Summary As the†¦show more content†¦entered a recession. The sales of Macy’s are decreased. Also, in 2011, the price of gasoline and cotton were increased. This increased the cost of Macy’s. So the profit and market share of Macy’s reduced. As the department stores industry was attracting fewer and fewer consumers, Macy’s entered into the declining industry life cycle model. The recession and the declining industry life cycle model are both negatively affect the success of Macy’s. Although the external factors are not good, the internal factors are very good for Macy’s. One such factor was Macy’s has the national recognition. Another positive factor is Macy’s is really strong. It has 810 stores across the United States. Thirdly, Macy’s has the experience management. Macys was founded between 1843 and 1855 in downtown Haverhill, Massachusetts. Department stores created for â€Å"one-stop shopping†, Moreover, they had specific experience in converting regional brands to the Macy’s brand. A fourth factor contributing to the successful consolidation was that Macy’s made their stores on prime locations. These internal factors are positive for the success of Macy’s. Porter’s five –forces model Porter’s five –forces model describes the competitive environment in terms of five basic competitive forces: 1. The threat of new entrants. Macy’s had more competitors because more and more self-made fashion lines join to the market to get the market shares, such as Hamp;M, Forever 21. Self-madeShow MoreRelatedDepartment Stores Essay849 Words   |  4 PagesObjective: Nundies a unique brand of stockings introduced to the market fall 2006. The item to be sold at women’s boutique and specialty shops as well as 10 Neiman Marcus department stores throughout 40 states. Management problem did not seem to be the distribution of the new item in which they shipped out 11, 383 units of Nundies to stores through December 2007 and sold 2007 units online. A unit of Nundies consisted of a package of 5 liners. Nudies is a single use disposable panty that sticks to theRead MoreRandalls Department Stores928 Words   |  4 PagesOn the cusp of the 1990’s, Randall’s Department stores encountered a quandary surrounding their pricing strategies: Should they continue to pursue Every Day Low Pricing strategies coupled with frequent promotions or determine a narrow focus on one or the other? If this is preferable, then which one will reap the biggest benefits for the department store? Competitors were aggressively promoted their established brand promotions with more fervor than ever, and Randall’s was slipping in market dominanceRead MoreDepartment Store and Supply Chain1657 Words   |  7 Pagesstrategy of a high-end department store chain such as Nordstrom? What are the key customer needs that Nordstrom aims to fill? The Nordstrom web site states the following. Over the years, the Nordstrom family of employees built a thriving business on the principles of quality, value, selection, and service. Today, Nordstrom is one of the nation’s leading fashion retailers, offering a wide variety of high-quality apparel, shoes, and accessories for men, women, and children at stores across the countryRead More The Impact of Department Stores Essay1327 Words   |  6 PagesThe Impact of Department Stores Departments stores introduced the customs of shopping as we know them today. Before the advent of giant emporiums like Macys and Saks, people made their purchases in specialty and dry goods houses, usually located in a nearby part of town. Store owners in small or rural areas, expecting a slow turnover of merchandise, sold their goods at a high mark-up, but allowed thrifty customers to bargain for lower prices or barter with cash crops. Window-shopping had yetRead MoreBusiness Analysis : Big Box Department Store Stores1750 Words   |  7 Pagesgoods. Retailers sell goods to the end consumer. The retail sector consists of two main types: store and nonstore retailer. 1. Store retailers operate from fixed locations that sell merchandise to the general public. The purpose is to attract high number of walking in customers by using marketing. The merchandise sold by store retailers includes personal, electronic and household goods. Some types of stores also offer after-sale services. 2. Nonstore retailers also sell merchandise to the end consumerRead MoreDenver Department Stores Essay3162 Words   |  13 PagesDenver Department Stores, a Colorado retail store chain, is an entity that was suffering from the effects of decreased sales volume. Jim Barton, the supervisor of four departments within the main location in Denver, was struggling with developing a process to improve the store’s sales. Barton identified with the notion that the decrease in sales volume was a simple matter of a slowdown in the economic landscape, and that the downturn would effect all stores in the retail business. However, Barton’sRead More Federated Department Stores Essay2145 Words   |  9 Pages I.nbsp;nbsp;nbsp;nbsp;nbsp;Introduction Present day Federated consists of both Bloomingdale’s and Macy’s stores and operates in 34 states as well as Guam and Puerto Rico. While Bloomingdale’s and Macy’s provide both private and national brands and are similar in merchandising categories (men’s, women’s and children’s apparel, home dà ©cor, shoes, beauty, and accessories), they differ greatly in culture. Bloomingdale’s, being more upscale, targets consumers that are more concerned with trendRead MoreProposal on Department Store Management2121 Words   |  9 PagesTRIBHUWAN UNIVERSITY ADVANCED COLLEGE OF ENGINEERING AND MANAGEMENT KUPONDOLE, LALITPUR A PROJECT PROPOSAL ON DEPARTMENT STORE MANAGEMENT INFORMATION SYSTEM (DSMIS) SUBMITTED TO DEPARTMENT OF ELECTRONICS AND COMPUTER ENGINEERING SUBMITTED BY: ABHAY RAJ SHAKYA (502;abhay_rshakya@hotmail.com) ABHINAYA SHRESTHA (503;toerage@facebook.com) HEMANTA SAGAR LAMA (513;hsl_2006@hotmail.com) NISHANT MAN PATI BAJRACHARYA (520;bajra_nish@live.com) JULY 9, 2011 Acknowledgement We are thankful to all thoseRead MoreDepartment Stores1971 Words   |  8 PagesDepartment Stores are Struggling! Ashley Pearson FYS: History of Providence Professor Hughes December 17, 2012 In 2012 department stores in Providence are struggling. When one takes a drive through Providence the main retail stores are in the Providence Place Mall. From an outsider’s point of view it doesn’t look like these stores are struggling. After all, everyone in Providence knows where this tremendous mall is. What people do notRead MoreIndustry Analysis Department Store Essay4959 Words   |  20 PagesDepartment Store Industry NACIS 452111 Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 The Industry’s Dominant Economic Features†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦ 3 Porters 5 Forces†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Power of Buyers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Power of Suppliers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Barriers to Entry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Threat of Substitutes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Competitive Rivalry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

Essay on Achieve Success Now - 1969 Words

Achieve Success Now We all want to have a life full of success. Many people assume without question that success is essentially material, that it can be measured in money, prestige, or an abundance of possessions. These can certainly play a role, but having such things is no guarantee of success. The success that we should strive for is the ability to love and have compassion, the capacity to feel joy and spread it to others, the security of knowing that one’s life serves a purpose, and finally, a sense of connection to the power of the universe. All of these are what create the dimensions of success, which will bring inner fulfillment. We as human beings are made of mind, body, and spirit. Of these, spirit is the most important,†¦show more content†¦Too many people spend too much time every day thinking of past hurts. They image every grudge vividly in their minds. Instead they need to learn how to use their minds to create scenes of positive, pleasing emotions. We are not responsible for what happens out there or what others do or think. We are responsible only for how we choose to respond. That’s our attitude. The responsibility is ours. Perseverance is the third important layer of our conscience. We need to learn how to be relentless and persistent in visualizing our goals and dreams of achievement. 3â€Å"Happiness is a learned habit. Constantly practicing the principles of self-esteem and having a positive attitude when times are tough will make your perseverance take control of any situation. Do more than you are asked and contribute more than is required and you will find yourself catching on to things quicker. Self-discipline is yet another important layer. Don’t be a slave to your emotions and impulses; be in charge of your feelings. Individuals, who have mastered, their emotions through self-discipline are among the most successful workers. They are free to do their job well and are liberated from self-destructive habits that weaken the joy of working. Self-discipline is: holding your ground when you’d rather run away; counting to ten when you would rather explode with anger; keeping a smile on your face when you would rather cave in;Show MoreRelatedA False Image Of Freedom : The American Dream1515 Words   |  7 PagesA False Image of Freedom: The American Dream The American Dream has been a beacon of hope for people in the US for decades now, and has inspired them to seek a lifestyle that excels their current one. However, this idealistic belief possesses a biased and dishonest nature that is undetectable to those blinded by this idea . F. Scott Fitzgerald, through his novel The Great Gatsby, lifts the veil on this American Nightmare, and shows readers it’s true nature. Rooted directly to the Declaration ofRead MoreFailure And Success Of Failure990 Words   |  4 PagesFailure Produces Success Have you ever failed in your life just once? Did that effect you in the sense of which you should being in the right track? The majority of people think that failure is the indication to improperly way of doing the things. Nevertheless, without failure taking place in our life, people were not getting to the evolution and modern science which facilitated human life in all aspects. Failure often makes unpleasant journey or spirit to the people but, it helps in the wayRead MoreGoal Setting Is The Framework For Personal Achievement Essay1034 Words   |  5 Pageswill guarantee you success. Most people who do set goals have little to no understanding of goal setting and as a result fail to achieve them and never succeed. You would think that if goal setting was the ultimate skill and secret to success that everyone would develop their own personal goals and learn to achieve them. Unfortunately, the world is not that perfect. There are six dangerous reasons people do not set and ac hieve their goals which act like a road block to their success. There are severalRead MoreThe Increase in Crimes to Achieve the American Dream Essay673 Words   |  3 Pagesup to the America ideals of power and money, no matter the cost. The American Dream, once thought to be the dream of a freer, better, richer, and happier life for all citizens of every rank, has now turned into a desire for quick success and financial security, regardless of the means by which people achieve it. Due to the media and changing environment of society, people are often led to commit heinous acts of criminality, such as theft or murder, in their quest to fulfill the tainted â€Å"American DreamRead MoreThe Cyclic Innovation Model ( Cim )1386 Words   |  6 Pagesbeen the Gore strategy to achieving success in its markets? How is this strategy now being challenged? According to (Trott, Paul 2008) Gore`s company has several strategy’s in place to achieving success in the market the companies success comes from the high quality technology. Gore`s firms employ approximately 7000 people from within its 45 plants. Gore has sales locations worldwide in places such as Germany, England, China and many more. Gore achieves success from the multiple sales locations worldwideRead MoreAndrew Carnegie Self Made Mans Speech Summary1322 Words   |  6 Pagesself-made man has always been a centerpiece of the American Dream, an identity that embodies the belief that anyone can achieve prosperity and success from even the lowest-ranking positions. One of America’s finest â€Å"self-made men† reflects this flawed ideal that fails to account for the variety of factors stacked against an individual. In his speech, â€Å"The Road to Business Success: A Talk to Young Men†, Andrew Carnegie argues that the self made man exists, and it is pos sible to become a successfulRead MoreSuccess Is Not Always Come Easy1722 Words   |  7 Pagesnot matter what your age is, where you come from, or where you are living right now. We all share something in common; the desire to be successful. The dictionary definition of success is â€Å"the favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals† (Dictionary.com). Some people define success as being happy, loving, faithful, wealthy, famous, and powerful. Even though success can be achieved by anyone, it does not always come easy. First, to become successfulRead MorePass / Fail By Linda Pastan1149 Words   |  5 Pagespass the examination destined to fail the dream one tries to achieve. The author seems to disagree with the American dream, an idea that everyone has the opportunity to achieve success with hard work. The fact of the matter is no matter what, people must work for success because success is not achieved without ambi tion for something greater. Although, Pastan expresses an opposing point of view the perseverance one has is enough to achieve greatness with enough hard work. The writer argues â€Å"No matterRead MorePersonal Responsibility Is the Fuel for College Success1154 Words   |  5 Pagesfor college success XXXX GEN/200 XXXX Instructor: XXXX Personal Responsibility is the Fuel for College Success Although many people attend universities and colleges, not everyone has a successful college experience. Success in collegeRead MoreThe American Dream Is Not Alive1609 Words   |  7 Pages â€Å" Success is the result of perfection, hard work, learning from failure, loyalty, and persistence (Colin Powell).† The American Dream is the idea that every US citizen should have an equal opportunity to achieve success and prosperity through hard work, determination, and initiative. Whether you’re tall, short, lean, obese, African American, White, wealthy, or poor, anybody can achieve success by working hard. Although many people believe it is not alive, the American dream has shown why many people

Research Proposal on Efficient Information Hiding Techniques Using Ste

Question: Describe about the Research Proposal on Efficient Information Hiding Techniques Using Steganography. Answer: Introduction The increase in the number of attacks during the exchange of information electronically has given rise to a number of applications and mechanisms for protecting against such cyber threats. Steganography is a technique used for hiding messages (Zielinska, Mazurczyk and Szczypiorski 2014). There are different categories of steganography including images, text, protocol as well as audio or video. There are several approaches to apply steganography for hiding such different types of information. Problem Statement The use of steganography is useful for encrypting confidential information before electronically exchanging so as to protect against unwanted stealing or hacking of valuable data. More precisely, the main purpose of implementing steganography is to avoid drawing suspicion to the presence of a particular hidden information or message (Wang, Wei and Han 2015). This approach of steganography for hiding message has been rapidly becoming popular in several application areas such as digital audio, images, videos that contain hidden copyright notice or serial number or preventing against direct and unauthorized copying. Research Questions The research questions formulated for the present study will be as follows: What are the different techniques of information hiding using steganography? How can security tool based on steganographic techniques be implemented for hiding information containing image and text files? Background / Literature Review / Related Work Several steganography techniques can be applied for hiding messages in multimedia objects. However, some of the common approaches involve masking and filtering; transform techniques and least significant bit (LSB) insertion (Hamid et al. 2012). The goal of steganography is communicating in a secure and undetectable manner, thereby avoiding suspicion to the electronic exchange of hidden data. Transform techniques modulates the coefficients in a transform domain for embedding the message (Pandit, Khope and Student 2016). It includes Wavelet Transform, Discrete Fourier Transform or Discrete Cosine Transform (DCT) applied in JPEG compression. Masking and filtering techniques marks the image to hide data. It is significantly similar to the method of paper watermarks and is generally restricted to images that are gray scale and 24 bits. LSB insertion uses an approach to directly embed the bits of the message into the LSB plane of the cover image in a specific sequence. Methodology The research method will be based on a secondary analysis of previous studies and results as well as an experimental study. Therefore, it will follow a deductive approach with a descriptive research design for exploring the different steganographic techniques already in use. After that, the researcher will dive into an empirical implementation of a security tool using steganography is applied on information that includes audio and text data. Conclusion The study will contain a detail analysis of the present techniques and approaches of steganography for increasing information confidentially, privacy and security by protecting against digital theft or attacks. The different approaches will be discussed with particular concentration on the LSB approach along with its advantages and disadvantages. Finally, the researcher will attempt to implement one approach to hide information containing audio or text or both. References Hamid, N., Yahya, A., Ahmad, R.B. and Al-Qershi, O.M., 2012. Image steganography techniques: an overview.International Journal of Computer Science and Security (IJCSS),6(3), pp.168-187. Pandit, A.S., Khope, S.R. and Student, F., 2016. Review on Image Steganography.International Journal of Engineering Science,6115. Wang, X., Wei, C. and Han, X., 2015. Steganography forensics method for detecting least significant bit replacement attack.Journal of Electronic Imaging,24(1), pp.013016-013016. Zielinska, E., Mazurczyk, W. and Szczypiorski, K., 2014. Trends in steganography.Communications of the ACM,57(3), pp.86-95.

The Role of Music Videos in the Negative Portrayal of Women in Society

Introduction Barbara Ehrenreich, in her essay, â€Å"In defense of Talk Shows†, criticizes an aspect of talk shows that leaders, critics, and commentators overlook.Advertising We will write a custom essay sample on The Role of Music Videos in the Negative Portrayal of Women in Society specifically for you for only $16.05 $11/page Learn More While critics find the matters discussed in these talk shows morally repulsive thus, their opposition to them, Ehrenreich goes a step forward and tackles, not the moral content of these shows, which according to her have an ultimate corrective purpose, but their tendency to take advantage of the poor and less educated members of society. According to Ehrenreich, the numerous talk shows that are present in the program schedules of various television networks fulfill a moral function; however, these shows are also inherently exploitative of the poor masses (21). Ehrenreich argues that, by enabling couples, famili es, and friends to expose their secrets in public, and subsequently offering moral guidance and corrective action to the guilty parties in the various episodes, the talk shows dispense a communal moral guidance that plays an essential function in giving the guilty guests and the viewers a source of moralistic reference. In spite of this, Ehrenreich feels that these shows exploit only the poor masses of society, because hardly do professionals or wealthy people in society make it to the hot seats of these shows. Therefore, according to Ehrenreich, the objectionable aspect of talk shows is not necessarily in issues discussed therein, but in their tendency to exploit the poverty of their guests by promising them monetary rewards for sharing embarrassing details of their lives and lifestyles, details that are then shared with audiences across and beyond the country. The Exploitation of Women in Music Videos Indeed, the argument that Ehrenreich makes that many talk shows are a form of cl ass exploitation is applicable to other forms of entertainment present in television, such as music videos. The proliferation of television stations that, for the most part, display music videos, such as MTV and BET, has seen music videos emerge as a powerful and complimentary part of all songs produced by musicians.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The rise in prominence of music videos has, however, seen an emerging trend in which women are portrayed in a negative light and given degrading roles in these videos. Indeed, it is the norm in nearly all music videos to have skimpily dressed women shaking their bodies in the background as a fully dressed male musician sings or raps. Similarly, many female musicians are producing music videos that have them dressed in revealing attire. The Consequences of the Negative Portrayal of Women in Music Videos The portrayal of women as mere en tertainment figureheads, and in sexually suggestive secondary roles, in music videos, degrades the image of women and deprives young girls of positive role models. When women are given these minor roles, the message communicated to the rest of society, and especially to the impressionable minds of the youth and teens is that women are mere objects for sexual gratification. Furthermore, when famous and respectable female musicians resort to marketing their body images more than the content in the lyrics of their songs through music videos, the depiction of women as mere sexual entertainers is further enhanced. Conclusion In conclusion, similar to the manner that Barbara Ehrenreich’s argument that, daytime talk shows are exploiting the poor in society, music videos are exploiting women and portray them in a negative light. Women in most music videos are depicted in roles that seem to accentuate their sexuality only and nothing else. This in turns sends the wrong message to the viewing public, especially the youth and teens, who are led to believe that women can be used for the arousal and subsequent fulfillment of sexual desires. Such a trend is thus not only morally wrong, but will have serious consequences in society if allowed to persist. Work Cited Ehrenreich, Barbara. â€Å"In Defense of Talk Shows†. In Edward Dornan and Michael Finnegan, The Longwood Reader (20-25), 2002. Upper Saddle River, NJ: Pearson education. This essay on The Role of Music Videos in the Negative Portrayal of Women in Society was written and submitted by user Jamar R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.